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Brand Development - A strategic process of creating and distinguishing your company’s image, products/services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as developments occur.
A continual process wi
Brand Development - A strategic process of creating and distinguishing your company’s image, products/services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as developments occur.
A continual process with goals setting benchmarks, and signifying new ideas as your brand grows. The strategy evolves through time as the culture and marketplace change.
Strategic Partnerships - We study the development of the business and how to expand brand reach as well as revenue stream. Strategic partnerships help align our client in an advantageous positioning within new marketplaces where it can draw a new audience to the brand. The best partnerships, in this case, are those which add a new aspect to the already successful business.
Specialized Communications - Due to specific areas of interest within a brand, some communications must be tailored to be understood and impactful within different cultures. This also helps expand the brand reach while still be considerate of the differences in marketplaces and customer interest among a wide range. This includes,
Specialized Communications - Due to specific areas of interest within a brand, some communications must be tailored to be understood and impactful within different cultures. This also helps expand the brand reach while still be considerate of the differences in marketplaces and customer interest among a wide range. This includes, area specific Press Releases, Post Releases and special announcements.
Charity & Promotional Tie-ins - A key to positive press and key exposure for a brand involves charity and promotional tie-ins. This provides a great way to truly connect with the consumer on a very intimate way. Showing that a brand understands its consumers and cares about what effects them, allows the brand to be seen in a realistic light which creates a loyal and pro-active following,
Runway & Event Production - An apparel brand which decides to show their newest collection or specific pieces through runway, we will handle the full production, logistics, and securing the buyers, editors and notables who will attend. We are capable of also handling event production from securing sponsors, press and logistics from RSVP's to decor.
Press Previews & Crisis Management - There are specific benchmarks or new releases that occur within a brand's growth where a press preview is required to ensure all the proper news outlets cover the story. We will arrange the entire press preview to ensure the brnd message is covered domestically & internationally. We know incidents
Press Previews & Crisis Management - There are specific benchmarks or new releases that occur within a brand's growth where a press preview is required to ensure all the proper news outlets cover the story. We will arrange the entire press preview to ensure the brnd message is covered domestically & internationally. We know incidents may arise, and if they do, we specialize in crisis management.
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